privacy policy

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At First Friends we respect the privacy of our customers and visitors to our website. This policy is concerned with how we collect information, what we do with it and what controls you have.

This policy also includes the use of our First Friends Content Relationship Management (CRM) System.

We may change this document from time to time to reflect the latest view of what we do with your information. Please check back frequently; you will be able to see if changes have been made by the date it was last updated.

Refer to the sections below for more details on how and why we use your personal information:

1. Who are we?
2. What personal data we collect
   • Why we need it
   • Cookies
   • Marketing
   • Legitimate interest

1. What are your rights?
2. Processing of personal data outside the UK
3. Keeping your data secure
4. Retaining your information
5. How to contact us

1. Who are we?

We’re First Friends Ltd.  We are a childcare provider in Hampshire and Wiltshire, with four nursery locations. Our registered address is: First Friends Day Nursery, West Street, Barford St Martin, Salisbury SP3 4AH.

First Friends Ltd is the data controller in relation to our website and First Friends CRM and is responsible for your personal data (collectively referred to as First Friends, “we”, “us” or “our” in this privacy notice).

2. What personal data we collect

Personal data, or personal information, means any information about an individual from which that person can be identified.

We may collect, use, store and transfer different kinds of personal data about you which may include:

• Identity Data includes first name, last name and child name and age.
• Contact Data may include contact address, email address and telephone numbers and in when required, bank payment information.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
• Usage Data includes information about how you use our website, products and services including the full Uniform Resource Locators (URL), clickstream to, through and from our sites (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from      the page.
• Marketing and Communications Data includes your preferences in receiving marketing from us, and your communication preferences. We use different methods to collect data from and about you including through:
• Direct interactions. You may give us your Identity and Contact Data by filling in an online form or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
• Complete the enquiry form;
• apply for a role with us;
• Submit a Customer referral form
• request our marketing newsletter;
• enter a competition or survey; or
• give us some feedback.
• Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.
• Third parties or publicly available sources. We may receive Identity and Contact Data  about you from public sources such as Companies House and Linkedin, Facebook or Instagram.
• Why we need it

We will only use your personal data as the law allows us to. Most commonly, we will use your personal data where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests, or where we need to fulfil our contractual or product support obligations.  Generally, we do not rely on consent as a legal basis for processing your personal data.

Note that we may process your personal data on more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out below.

• to carry out our obligations arising from any contracts entered into by you and us;
• seek your views or comments on the services we provide;
• notify you of changes to our services;
• send you communications which you have requested and that may be of interest to      you. These may include promotions of our other products which may be relevant to you.
• Cookies

We use some analytical tracking tools on our website which will collect information about how you interact with our website.  For full details please see our Cookies Policy.

• Marketing

First Friends may process your data when it is in our legitimate interests to do this and when these interests do not override your rights. Those legitimate interests include providing you with information on our products and services where these are deemed to be relevant to you.

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. 

You will receive marketing communications from us if you have been referred to us by a third party (with your prior consent), you have requested information from us or used our services or if you have provided us with your details including when you entered a competition or registered for a promotion only if, in each case, you have not opted out of receiving that marketing.

Opting out

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

Third-party marketing

We do not share your personal data with third parties for marketing purposes.

3. What are your rights?

• Transparency over how we use your personal information (right to be informed).
• Request a copy of the information we hold about you, which will be provided to you within one month (right of access).
• Update or amend the information we hold about you if it is wrong (right of      rectification).
• Ask us to stop using your information (right to restrict processing).
• Ask us to remove your personal information from our records (right to be ‘forgotten’).
• Object to the processing of your information for marketing purposes (right to object).
• Obtain and reuse your personal data for your own purposes (right to data portability).
• Not be subject to a decision when it is based on automated processing (automated decision making and profiling).
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Remember, you can change the way you hear from us or withdraw your permission for us to processing your personal data at any time by using the form on our Contact Us page

4. Processing of personal data outside the UK

Your personal data may also be processed by third parties based outside of the UK, as detailed here:

• Service providers acting as processors who provide IT and system administration  services to us e.g. website analytics
• Third parties who provide services on our behalf, e.g. email service providers, online survey providers etc.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5.  Keeping your data secure

When you give us personal information online, we take steps to ensure that it’s treated securely.

This website works over an entirely encrypted connection – a lock icon can be seen on the top of your web browser.  Once we receive your information, we make our best effort to ensure its security on our systems.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

6.  Retaining your information

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

7. How to contact us

If you wish to talk through anything in our privacy policy, find out more about your rights or obtain a copy of the information we hold about you, please contact us (details at the bottom of this page) who will be happy to help. 

By telephone: 07775 333395

By email:  louise.hayes@firstfriendsltd.co.uk

By post: First Friends Day Nursery, Hampstead House, Upper Basildon, Reading. RG8 8PH

This document was last updated: November 2022